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Building a Core with a Conscience

Report: Systematic Strategies

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(Partner Content by  State Street Global Advisors) – Our investment landscape is changing. We believe it is changing for the better. We can show you how investors’ options are broadening and how we may be able to achieve better returns while being aware of the world around us.

Where are We Now?

When we look back and see how investors have changed their investment strategies, Smart Beta is an innovation that stands out. These relatively new strategies have definitely earned their place in investors’ portfolios. Reasons put forward for their adoption are linked to both improved return and risk expectations.

In the most recent Smart Beta survey from FTSE Russell,1asset owners’ allocation to Smart Beta had risen to 46% from 36% in a year. This increased familiarity and subsequent allocation is echoed at the more individual level — in an equivalent survey for Financial Advisors,2 just over half of the surveyed advisors reported the use of Smart Beta strategies.

From an asset owner perspective, Smart Beta use is growing in both DC and DB schemes. Over the last few years, we have seen it increasingly become a standard component of many glide paths, with DC Smart Beta assets expected to grow at 42% per year between now and 2025. 3

So what is Smart Beta, and what is it trying to achieve? Smart Beta is a set of strategies that look to capture well-known and well-researched factors. These factors have been shown to deliver a premium above a market capitalisation weighted portfolio. It is possible to capture them through systematic processes that follow a well-defined set of rules and will do so consistently over time.

These strategies can be wrapped in an index which allows investors to gain more control of their portfolio risk and return drivers while aiming for specific outcomes. In a recent PLSA publication, it categorised Smart Beta indices into alternatively weighted, factor and thematic indices.4  These indices will further help the understanding and adoption of these approaches.

Now that investors are increasingly more comfortable with the evidence and investment rationale behind Smart Beta, they are looking for further innovations, especially when it comes to combining several factors within a single portfolio and creating multi-factor approaches. This will help them benefit from diversification and, potentially, remove some of the performance cyclicality associated with single factor investors. In the FTSE Russell survey,1 the adoption of multi-factor solutions has gone from 20% in 2015 to 64% in 2017.

Where Next?

Another trend that is gaining further traction is the inclusion of environmental, social and governance (ESG) issues in investors’ portfolios. There is a multitude of studies that explores the potential impact of positive (or negative) ESG characteristics in the context of company and stock performance.

A 2015 Oxford University paper,5which covered over 200 differentiated sources, showed a positive relationship between diligent sustainability business practices and economic performance, measured in different ways. Some more recent research from MSCI6 went beyond correlations, demonstrating how positive ESG characteristics can lead to financially significant effects by examining how that ESG information finds its way to the equity market.

In the UK, the Pensions Regulator back in 2016 issued guidance on trustees’ responsibility to take into account ESG factors if they deem it to be financially significant. This follows regulation and guidance from other regulators and supervisory authorities, like in the Netherlands and France.

From an implementation perspective, ESG views and considerations can be brought into a portfolio in a variety of ways. Within State Street Global Advisors, we developed a terminology7  to improve communication between asset owners and their providers and to help address some of the practical steps involved in ESG investing.

On one end we have a screening approach which is based purely on exclusions, which can be seen as a first generation approach. As data and solutions have evolved, we are now building more integrated approaches which will incorporate ESG as a criteria for the selection and weighting of investments.

The Best of Both Worlds? Smart Beta and ESG Combined

Investors are now more convinced of the benefits of both Smart Beta and ESG and are looking for ways to bring both into their portfolio. However, desired factor characteristics like Low Valuation are not always aligned with good ESG characteristics, as some of our recent research has shown.8 This means investors will need a thoughtful approach that will incorporate the implementation challenges of sometimes conflicting objectives. A paper from our research team illustrates the promise and the potential of ESG integration into equity strategies, from indexing to Smart Beta.9

We can see how a combined approach can help both DB and DC schemes target a multitude of objectives and not only returns. It is time to be mindful of our impact on the world around us and how we best protect future returns by investing responsibly today.


1 FTSE Russell, “Smart beta: 2017 global survey findings from asset owners”, May/2017.

2 FTSE Russell, “Smart beta: 2018 survey findings from US, Canadian, and UK financial advisors”.

3 UK DC Annual Report 2016, Spence Johnson.

4 PLSA, “Indices and Benchmarks — Made Simple Guide”, March/2017.

5 Oxford University, Arabesque “From the stockholder to the stakeholders”, March/2015.

6 MSCI, “Foundations of ESG Investing. Part 1”, November/2017.

7 SSGA, “Understanding & Comparing ESG Terminology”, September/2017.

8 SSGA, Jennifer Bender, Xialoe Sun, “Aligning Factor and ESG Views”, March/2017.

9 SSGA, Jennifer Bender, Todd Bridges, Chen He, Anna Lester, Xiaole Sun “A Blueprint for integrating ESG into Equity Portfolios”, JOIM 2018.

State Street Global Advisors

About Us

For nearly four decades, State Street Global Advisors has been committed to helping our clients, and those who rely on them, achieve financial security. We partner with many of the world’s largest, most sophisticated investors and financial intermediaries to help them reach their goals through a rigorous, research-driven investment process spanning both indexing and active disciplines. With trillions* in assets under management, our scale and global reach offer clients access to markets, geographies and asset classes, and allow us to deliver thoughtful insights and innovative solutions. State Street Global Advisors is the investment management arm of State Street Corporation.

State Street Global Advisors is the investment management arm of State Street Corporation.

* Assets under management were $2.80 trillion as of 31 December 2017. AUM reflects approximately $35 billion (as of 31 December 2017) with respect to which State Street Global Markets, LLC (SSGM) serves as marketing agent; SSGM and State Street Global Advisors are affiliated.


Marketing communication. For Professional Clients Use Only.

The information provided does not constitute investment advice as such term is defined under the Markets in Financial Instruments Directive (2014/65/EU) and it should not be relied on as such. It should not be considered a solicitation to buy or an offer to sell any investment. It does not take into account any investor’s or potential investor’s particular investment objectives, strategies, tax status, risk appetite or investment horizon. If you require investment advice you should consult your tax and financial or other professional advisor. All material has been obtained from sources believed to be reliable. There is no representation or warranty as to the accuracy of the information and State Street shall have no liability for decisions based on such information.

State Street Global Advisors Belgium, Chaussée de La Hulpe 120, 1000 Brussels, Belgium. T: 32 2 663 2036. F: 32 2 672 2077. SSGA Belgium is a branch office of State Street Global Advisors Limited. State Street Global Advisors Limited is authorised and regulated by the Financial Conduct Authority in the United Kingdom.

The views expressed in this material are the views of SSGA Investment Strategy through the period January 1, 2019 and are subject to change based on market and other conditions.

The information contained in this communication is not a research recommendation or ‘investment research’ and is classified as a ‘Marketing Communication’ in accordance with the Markets in Financial Instruments Directive (2014/65/EU) or applicable Swiss regulation. This means that this marketing communication (a) has not been prepared in accordance with legal requirements designed to promote the independence of investment research (b) is not subject to any prohibition on dealing ahead of the dissemination of investment research. Investing involves risk including the risk of loss of principal. The whole or any part of this work may not be reproduced, copied or transmitted or any of its contents disclosed to third parties without SSGA’s express written consent.

© 2019 State Street Corporation. All Rights Reserved. 2428639.1.1.EMEA.INST  Exp. Date: 03/01/2020

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